Google takes PageRank Watchers by Surprise
January 13, 2008 by Gurmit BalGoogle PageRank is the little green bar that you see in the Google toolbar if you have installed the Google toolbar in your browser. It’s the weight or the rank that Google assigns to a website or webpage. It can vary from zero (0) to 10 with 0 being the least important or no ranking at all and 10 being the highest rank. Google uses this PageRank to assess the relevancy of a web page to a user’s search query.
In the past few days Google has updated its PageRank database and most likely its PageRank algorithm as well. This has taken many PageRank watchers by surprise as Google had updated the PageRank in October 2007 and they were not expecting one so soon in 2008. Many website owners are complaining that their PR got lowered while they were expecting it to go up!
Have you noticed any change in your websites PageRank? Don’t worry too much even if your PR has gone down, just keep adding quality content and it’ll go up in the next update. Moreover, it’s fairly obvious that PageRank is just one of the many criteria that Google uses in its algorithm.
Another thing to remember is that it’s not a good idea to depend solely on search engines for your website traffic. You should always strive to get traffic from several sources so that the impact on your traffic is minimal of any adverse change in the search engine algorithms.
